Sometimes when boarding a plane, you’re offered papers and such on boarding – which can sometimes clog up the boarding process at worst, and at best – leave rubbish behind at the end of the flight.
Finnair are looking to cut down the waste, by introducing a range of international papers in a digital format on its long haul flights.
The airline is offering over 50 international papers in PDF format through Finnair’s Nordic Sky on-board portal aboard its fleet of Airbus A330 and Airbus A350 aircraft.
Finnair will not be charging for this service at this point – which will be available on its long-haul services as well as the Helsinki-London Heathrow A350 operated service
This of course means you’ll need to bring your own device to read a paper (such as tablet, phone or laptop). There’s no cost to this currently, and you do not have to purchase access to Nordic Sky (the airlines in-flight Wi-Fi brand).
Tiina Vesterinen, Director for Customer Experience Development at Finnair states
“We are happy to be able to offer a wide selection of digital newspapers to our international customers,”
”With digital papers, customers always get the latest copy, regardless of where their flight is departing from, and we never run out of stock.”
Paper versions of paper will be withdrawn on long haul routes. Paper issues will continue on European short-haul flights until the Finnair European fleet has had its Wi-Fi fitted (due this year).
Using in-flight systems to reduce the weight and waste of paper is no bad thing. With the airline offering them free, they can measure demand for them in the air – and work out which are the more efficient titles to keep, or even which ones to charge for.
An interesting use of the Panasonic Ka-powered In-flight Wifi system.
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