Bluebox Aviation Systems has announced a new partnership with Tigerair Taiwan to introduce a wireless in-flight entertainment experience on its aircraft.
This will be deployed across the airline’s 17 Airbus A320 aircraft, allowing passengers to experience content in the sky.
The deployment will be powered by Bluebox Wow, a battery-powered portable wireless system, delivering the Blueview digital services platform to passengers’
personal devices.
Bluebox Wow Server – Image, Economy Class and Beyond.
The deployment will mark Tigerair Taiwan’s first in-flight entertainment system, bringing a new digital dimension to the onboard experience across all flights operated by Tigerair Taiwan.
At launch, Tigerair Taiwan passengers will be able to access a standard IFE offering including a mix of non-DRM and DRM-protected content, enabling a broad content line-up spanning regional favourites as well as Hollywood movies and TV.
Tigerair Taiwan and Bluebox will expand the platform in a later phase to include order-to-seat retail, building on the airline’s strong in-flight ancillary sales performance. The addition will enhance passenger convenience while unlocking further opportunities to grow onboard revenue through seamless digital ordering.
In Quotes
Kevin Clark, CEO, Bluebox Aviation Systems, said:
“Tigerair Taiwan has built a strong reputation for driving ancillary performance, and we’re delighted to help amplify that success with the right digital tools and a flexible infrastructure,”
“Bluebox Wow and Blueview allow airlines to introduce a modern inflight entertainment experience quickly, while laying the foundations for future services such as onboard retail – without the complexity of traditional installations.”
Bernard Hsu, Chief Commercial Officer (CCO) and Spokesman, Tigerair Taiwan, said,
“This partnership with Bluebox supports our goal of enhancing the onboard journey with a simple, accessible digital experience for our passengers. Launching inflight entertainment for the first time is an important step in evolving our service offering.”
More to come
Economy Class and Beyond will be in Hamburg in a few weeks, as we catch up with suppliers during the Passenger Experience Week and Aircraft Interiors Expo, and we’ll be spending time with Bluebox, as well as many others, during the show.
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