It seems yet another low cost Asian carrier is going to have a go at trying to launch a Long Haul Low Cost Carrier.
Cebu Pacific (most recently famous for their in-air safety demo to Lady GaGa’s “Let’s Dance”) is to launch a service, operating up to eight Airbus A330-300’s.
They plan to operate to low-cost services to Australia, the Middle East, parts of Europe and the USA, with aims of lowering fares by 35%, increasing access for the home nation nationals and offering direct flights.
Cebu Pacific is an Airbus operator at current with the airline operating Airbus A319’s and Airbus A320 on Domestic, Short Haul and Regional hops in their current sphere of operations. The new plan will bring them into full competition with Philippine Airlines locally, and with Qantas’s Jetstar, Air Asia X and Singapore Airline’s new airline – Scoot.
Will this work for Cebu Pacific? I’m not honestly sure. Whilst there is still a lot of LCC space up for grabs in the Asia-Pacific region, running them on Ultra Long Haul Routes (such as Europe) has proven fruitless for Air Asia X (who instead are running LCC services in the Asia-Pacific-Australia region in a slightly better way). Even Scoot is starting up with Sydney as as a starting point, and looking to Europe later. And then operating to the USA… I’m not sure anyone has tried it (or got approval to run an LCC from Asia to the USA) – yet.
One to watch, but this isn’t adding up in my head..
And for those who have forgotten the antics of Cebu Pacific’s Safety Demo, it’s below 😉
It’s “Just Dance” fyi…
Ummmm check out my post http://whendoublewidesfly.blogspot.com/2012/01/more-direct-flights-usa-to-philippines.html
You forgot to mention that the Philippine is FAA category 2, so until they fix this Cebu Pacific can’t launch anything to the USA or Europe.
This will never work at a US Airline. Can you picture some 60 year old FAs doing the Lady GAGA dance? Asian FAs have notorious short life span. Once you develope winkles, you are done. US labor laws prohibit from age discriminations, thus we have 60 year old FAs. Entertainments aside, I think FA job security should not be based on their age and sex appeals. Young FAs are nice to look at, but planes are not strip clubs, these ladies should have the rights to work as long as they wish.
I will never fly this airline again. My personal items including cash was stolen from the pocket of a suitcase i forgot to remove from a flight from Boracay to Manila last year. I wrote to the airline but they ignored my emails as if nothing happened. The airport workers stole it.