And the answer to that is very, very simple.
Whilst it’s a chilled box service, there are a number of items in it:
- Apple and Cinnamon topper
- Apple and Berry snack bag
- Granola to go on the yoghurt (or as a nibbly snack)
Let’s compare that with a certain British Airline, whose idea of a breakfast service is…
As BA continues “to fly, to cut back”, American Airlines is improving its product – to a point where if someone was to ask me which to choose across the pond – Anyone But British Airways.
And as a BA frequent flyer – well… that says a lot.
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