Oh dear. It seems British Airways is once again “innovating” and “increasing value” to the bottom line, whilst snubbing it’s own Frequent Flyers by introducing fees for seats.
How very US Airways/Aer Lingus of them.
The fees are comparitivly simple:
– £10 to reserve a Euro Traveller seat
– £20 to reserve a Club Europe/World Traveller /World Traveller Plus seat
– £60 to reserve a Club World seat
– First is excluded as you can reserve any seats bar 1A/1K.
– £50 for an exit row seat in World Traveller /World Traveller Plus at T-10 days
Silver and Gold can pre-assign as usual, as can corporate customers.
What this smacks to is the smaller Frequent Flyer who use the seat assignment benefit to get the seats they want to find that the benefits of BA Silver has been eroded down, and for the Club World flyers – £60 per seat each sector is a bit of joke really.
And will this really make a dent in BA’s Bottom line?
What do you think?
Virgin of course is making hay of this – except they DO charge to assign seats if you want an exit row.
Pot… Kettle.. Black anyone?