You know, I think airlines are turning more into confusopolyies these days (According to Scott Adams of Dilbert fame, a confusopoly is where a company or companies gains monoploistic powers by being too darned confusing for mere mortals).
And United Airlines seem to be taking this to an extreme.
For example, I’m pricing out a mileage run whilst I’m stateside next so I hit Star Gold for another year, and I looked at one of my regular ORD-IAD day returns via every airport possible (3 segment run).
Before, United decided to show the total price to make life understandable and easy. Now however.. well graphics are a good thing:
Most of us to be honest can’t be backsided about the taxes – least of all we can 1) never reclaim them and 2) it’s an accepted hazard of travel. All this has done is “optimise” the pricing engines so that a percived lower cost is offered before you hit pay.
I’m sorry. IT’S NOT CLEAR and HONEST pricing. It’s there to confuse the consumer. Confusion leads to people wandering away or (what UA is hoping) people sighing and just ponying up.
So a plea United – PUT THE SMEGGING BOOKING ENGINE BACK TO HOW IT WAS!