“He’s not the Messiah- He’s a very naughty boy!” – Mandy (Life of Brian)
… and for those of you who used JCWIZO code to join up with BMI who aren’t members (to get Star Silver and a pittance), that’s how BMI will be treating you.
A target group of 400 people that BMI were expecting has been hammered by a range of IP addresses that were out of band. Even now the database monkeys are working through the list.
Or in IT land, we call it “De-duplication”. You can work out what that means.
Meanwhile in BransonWorld, it seems that Virgin Atlantic has been hit with pretty much the same thing with an offer for Virgin Atlantic Flying Club GOLD. Again, this was targeted at another group… but the code got out it seems. Virgin however was much quicker to pull this. If they reduce all the new Golds to Red’s of course, is another matter.
What can we learn from this?
Targeted offers are just that – Targeted. Whilst some might say “nothing ventured, nothing gained”, companies will take action to defend their interest if a deal get out… so if you’re riding on something going through… make sure you’re in the right group….
