EasyJet are slowly pulling away in certain parts from their Low Cost Carrier routes, and today have “soft launched” a new set of fully flexible fares.
The fare will allow:
- Unlimited changes to ticket details within a four-week window – one week before and up to three weeks after the original booked travel date.
- Automatic priority boarding
- No booking fees
- One free checked-in item of baggage
Fares will start at £99 for routes, and have been soft-launched. You’ll be able to get these through GDS’s and Business Booking Channels initally, with a rollout in 2011.
Expect some minor changes to this to tweak the programme such as additional charges to change tickets and other fine tuning.
However, expect the inflight experiance to be the same. On the upside, it’s showing EasyJet is trying to innovate and differentiate itself from other Low Cost Carriers and Traditional Carriers… by becoming more “Traditional Carrier” like.
If it pulls in the revenue, don’t argue….
