Oh dear. It seems Thai International Airways have been visiting the Strategy Boutique for a name for their new “light premium airline”.
And it’s called Thai Smile Air.
Oook.
Thai Smile Air (TSA.. hmm. Not a good start) will begin services in July next year, operating from Bangkok Suvarnabhumi Airport to Ubon Ratchathani, Khon Kaen, Chiang Rai and Surat Thani.
TSA are hoping to operate to regional destinations within the South East Asia area by 2013, operating 4 Airbus A320 aircraft, and aiming to expand to 11 birds at a later point.
Thai Smile Air will be sold as a a “full-service regional carrier”, offering real amentities such as business and economy classes, inflight meals and baggage.
