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You are here: Home / News / UA: Lazy rebrand of the day

UA: Lazy rebrand of the day

03/10/2011 by Kevincm

The ongoing merger of United and Continental goes apace with the annoucement that the airline has decided what it’s going to do about it’s lounges. On the United side, it was The Red Carpet Clubs, meanwhile on the Continental side, they’re know as Presidents Clubs.

So with those rich heritages, what do you think United is calling their clubs going forward?

Have a good guess.

Done guessing? Correct. It’s

United Clubs
Commencing 1st October.

The lounges will continue to offer all the amenities (complimentary bar service, light snacks, beverages, WiFi, conference rooms, work stations, operational assistance with flights), with vague planes to remodel lounges in the future to add workstations and other features.

It seems seems like United got the discount deal at the Brand Strategy Boutique that day. Is it a change I like? It’s a lazy change…. .

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Filed Under: News, Uncategorized Tagged With: Continental Airlines, Presidents Clubs, Red Carpet Clubs, strategy boutique, United Airlines, United Clubs

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