• Home
  • About
    • Where has GhettoIFE gone?
    • For PR’s and Agencies (Changes and Corrections)
    • Privacy Policy
  • Snapshots
  • Trip Reports
  • Travel Plus…
    • … Technology
    • … Photography

Economy Class & Beyond

You are here: Home / News / Virgin Atlantic to refresh Upper Class Product

Virgin Atlantic to refresh Upper Class Product

07/02/2012 by Kevincm

It seems the PR bunnies over at Virgin Atlantic are working overtime with a £100 Million investment in its Upper Class Product (Business Class Equivalent).

The upgrade to take place over three years will feature:

  • An “enhanced” seat
  • A “futurist” bar
  • Revised Upper Class menus
  • Other Cabin Upgrades
  • An updated Clubhouse at JKF – which is believed to be air-side.

The new product will roll out first on new Airbus A330-300 aircraft (the ones based out of LHR will be 3-class – Economy, Premium Economy and Upper Class as opposed to the ones based out of MAN which have 2 class product  – Economy and Premium Economy)

Of note, the improved Upper Class Meal service, new menus, new cocktails, new salt and pepper shakers, snack services and for those who love cheese, a cheeseboard will feature as shown by this lovely picture for those of you on West Coast Routes.

Invalid request error occurred.

Image – VTravelled

For those of you where an afternoon tea service is in the picture, that’s covered too.

Invalid request error occurred.

Breakfast service varies depending on the flight, from a Full English to an Express Service.

Well, it’s good to see some investment in the product. But Virgin Atlantic still as has a bit of “Style over Substance” over it in my humble view…  and this goes into that line perfectly.

As usual, the challenge will be the staff, and making sure the staff can deliver the soft product. I’ve had my share of flights where the hard product (seat) was acceptable, but the soft product was awful. Similarly, I’ve had a few flights where the hard product was passable, but the crew made the flight.

Interesting times ahead.

Related

Filed Under: News Tagged With: Virgin Atlantic

  • Bluesky
  • Email
  • Instagram
  • Mastodon
  • RSS
  • Threads

Recent Posts

  • Last Week at Economy Class and Beyond (24th May)
  • Cathay Pacific enables Apple’s Find My Share Item Location – for “those” occasions
  • Luxair selects Recaro’s R2 seat for Embraer E195-E2
  • Cathay Pacific to return to Adelaide for the winter
  • Aer Lingus to set off to Cancún, Mexico

Email Newsletter

Sign up to receive email updates daily and to hear what's going on with us!

Privacy Policy
Copyright © Economy Class & Beyond All Rights Reserved.
Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Economy Class & Beyond with appropriate and specific directions to the original content.