EVA Air to join Star Alliance – Hello Kitty to get a 777…

Eva Air has been progressing, and is now an impeding member of Star Alliance.

Star Alliance is extremely happy as it expands the Far East Asia market, and will be the 8th member in the region, whilst EVA Air is happy as it allows the airline to access more facilities on the way – whilst it can cooperate further with Air China, and the cross-China/Taiwan Strait services.

Speaking of Air China, this airline will be “mentoring” Eva air during the integration process into Star.

Accession into Star Alliance is scheduled to be in Mid-2013 – subject to Eva Air meeting all conditions.

Eva Air operates to 60 airports in the world, and add Kaohsiung in Taiwan and Surabaya in Indonesia as unique airports to the Star Alliance network.

Now for those who love Hello Kitty, according to a Business Traveler interview, there is a line at the bottom of the interview that shout make Hello Kitty fans squee….

We’ve heard that the famous Hello Kitty flights by EVA were your idea – would you share how the idea came about?

This industry is so boring; you see passengers in and out, somebody complains, then there are delays, and somebody going crazy… travel is not easy, not comfortable, you must make people feel like they were sitting in the sofa in your house. It’s about what kind of things make you feel comfortable. Hello Kitty is cosy, and it’s not just for children, it’s for everybody. And it’s not just Kitty, there is her boyfriend Danny – it‘s a whole family. So you put the kiddy onboard, and passengers feel it’s very funny and warm, like you’re visiting your daughter’s house. You must make travel feel like that, and when you do something, when you want to market something, ask yourself what makes you feel calm and comfortable. Hello Kitty as a brand has already been around 30 years, and it’s accepted by everybody like Coca Cola, especially in Asia.

Soon I will paint a B777 into a Hello Kitty plane.

The Kitty is flying a 777. That Kitty gets everywhere……..