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You are here: Home / News / Air New Zealand refreshes its livery

Air New Zealand refreshes its livery

24/07/2012 by Kevincm

In what can be seen as one of the simpler rebrands of the year, Air New Zealand have decided to abandon the blues and greens it had on its tails, and go for Black and White.

Whilst the famous Koru remains intact instead, it’s now on a black background. The typeface is also “modernised” as well.

a large white airplane on a runway

a black text on a white background

Well. It does look smart. Also probably a lot cheaper to paint on too… and to be honest – quite boring.

Expect this to be rolled out across all Air signage and communications channels by the end of the year, with planes to follow.

 

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Filed Under: News Tagged With: Air New Zealand, strategy boutique

Comments

  1. Mark says

    24/07/2012 at 8:45 am

    I kind of like it. Understated, yes, but that tail will be able to be picked out at a mile.

  2. Andrew says

    24/07/2012 at 8:48 am

    Boring with a capital B. Hmmm…black and white….maybe less color is being more “green” ??
    Also interesting to note the similarities in color to the star alliance logo jet!

  3. Xander says

    25/07/2012 at 10:23 am

    Well, NZ have managed to make their livery a lot more boring.
    It’s sort of like a Star Alliance logotjet with a different logo on the tail and a different name on the fuselage.

  4. Dean says

    26/07/2012 at 5:25 am

    Very boring indeed. Black is our nations sports colour but I think the blue and green is a much better represenation of NZ. It is a very green country and surrounded by very blue sea! Not inspiring at all.

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