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You are here: Home / News / Royal Brunei goes to the Strategy Boutique for a rebrand

Royal Brunei goes to the Strategy Boutique for a rebrand

31/10/2012 by Kevincm

Royal Brunei is not an airline that you hear much about, but has a small visibility connecting various destinations via its hub at Bandar Seri Begawan.

But in an effort to increase viability, the airline has decided to ditch its old colour scheme of yellow and white for… well more white and yellow with a simplified livery

a white airplane flying in the sky

The new Royal Brunei colour scheme rendered on a 787-8

a large airplane in a room with tables and chairs

As pained on a Airbus A320

Images – Royal Brunei

The new livery will be rolled out over 2013 in time for delivery of their new Boeing 787 Dreamliners in  September 2013.

For Royal Brunei, it also is a sign of more changes. Deputy Chairman Dermot Mannion said:

“Over the next year, we will be redefining the Royal Brunei Airlines’ flying experience, starting with our classic styled new livery and logo. This redefinition is not merely an ad campaign, but rather a long term commitment to our passengers to create a family-like, peaceful and tranquil atmosphere with high class customer service.”

Royal Brunei has had a varying fleet in the past, but has consolidated down to:

  • Two Airbus A319’s
  • Three Airbus A320’s
  • four Boeing 777-200ERs.
  • Five Boeing 787-8s (on order)

Its a simple rebrand, featuring lots of white that airlines seem to love these days….

Related

Filed Under: News Tagged With: Royal Brunei, Stratgey Boutique

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