For some time, Lufthansa has been umming and ahhing over a Premium Economy product, and it seems the airline has finally given into deploying a PE product in its Intercontinental fleet.
According to Lufthansa, they are planning what they are calling a ” substantially upgraded economy product”,with details to be finalised in 2013
In the Press release, Lufthansa states:
Premium Economy will be installed on the entire intercontinental fleet. This substantially up-graded Economy product will fill the gap between the superior Business Class segment, which features a seat that can be converted into a fully flat bed, on one side and the classic Economy Class on the other. This will appeal to both leisure travellers seeking additional comfort and business travellers.
Premium Economy can go one of three ways:
- A Business Minus Product – where the amenities are more business class, but the seat isn’t (ala Qantas)
- An Premium Economy Product – Using different seats, different service levels (ala British Airways, LOT)
- An Economy Plus Product (ala United, American, Delta, KLM) where the only difference is seat pitch.
Hopefully Lufthansa will realise that a PE product is more than just a seat – and will also beef up the service in the cabin as well.
When the final details come out, I’ll be watching carefully to see how Lufthansa does it.
Wasn’t this announced in April?