Watching television can provide some minor entertainment occasionally (for example, catching up on a comedy show, or catching a classic cartoon.
Three adverts have shown up with pseduo-niceness and the new side of Ryanair.
This includes their web site:
Their two bag policy:
https://www.youtube.com/watch?v=v8UNoc__v1M
And allocated seating to boot:
Since late last year, Ryanair have “eliminating things that unnecessarily annoy customers”, whilst trying to give a new look to the airline, as the image of the airline has taken a hit – more than usual since EasyJet have implemented certain features (such as assigned seating).
Ryanair has responded with:
- A reasonable booking engine that doesn’t kill the eyes when looking at it (although you have to be careful when booking flights
- 24 hour booking grace period
- Quiet flights during early and late hours
- Assignable seats
- 2 bags allowed as opposed to one
- Reduced fees for Boarding Pass reissue
- Reduced baggage costs
These are all good things as the race for the customer changes – from the absolute lowest cost to actually realising treating customers with distain isn’t a great long term business plan.
Considering Ryanair’s revenue sources come both from fare and ancillary revenue (be it baggage fees, cancellation charges, boarding pass fees, seat allocation fees, commissions on sales, etc), every bit of “niceness” to its customers can’t hurt.
But is it enough? I’m not sure. Some travellers have been bitten once by the airline, and may not particularly want to step aboard another Ryanair plane again.
Lets see if this campaign changes the public perception of the airline…
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