Icelandair is making big its transatlantic stopover credentials and connections – allowing you to connect between North America and Europe at a quieter hub than usual major airline hubs in Europe (such as Amsterdam, Heathrow, Frankfurt, Paris, etc).
However, as well as allowing you to make an easier connection through Reykjavík-Keflavík airport, IcelandAir are trying a different tact with their stopover offering (reminding you it’s free in the process), with this beauty of a video:
More details at http://www.icelandair.co.uk/flights/stopover/#stopover-stories, but the crux of the offer is you can book a stopover both ways for no extra cost, and experience Iceland between its 14 cities it the airline operates to in North America, and the 25 cities in Europe. The maximum stopover is 7 nights each way.
Icelandair are also offering you to nominate someone who needs an surprise extended stopover when they pass through Iceland.
Whilst the opportunity to earn frequent flyer miles in the big programmes is limited (they have their own Frequent Flyer Programme, with possible earning with Air Greenland and Finnair), it’s a very different way of selling the IcelandAir product.
And in the age where Low Cost Carriers are hammering the Legacy airlines, anything to stand out and be different can’t be a bad thing.
Want to keep up with me at GhettoIFE? Join me either by signing up for my newsletter, or follow me on Twitter @GhettoIFE for when there are posts to the blog!
Also remember that as well as being part of BoardingArea, we’re also part of BoardingArea.eu, delivering frequent flyer news, miles and points to European readers!
I’m thinking IcelandAir may be trying a new tack, rather than tact, (as in the sailing term of a maneuver into the wind) or tactic which we can figure out readily.
Thank you! Reading that was like fingernails on a chalkboard.
It’s amazing how much time people have to moan about the littlest things on the Internet.