Malaysia Airlines as we all know has been through major pain. Earlier this year, the airline was taken out of private ownership as it was technically bankrupt, and needs to “hard reset” itself.
Malaysia Airlines Airbus A380 at London Heathrow – Image Economy Class and Beyond
The new entity – Malaysia Airlines Berhad was granted its operators certificate on the 28th August, and begun operations on the 1st September.
Good Morning! Our check-in crew eagerly sharing their #todayishere day with Christoph on the first day of MAB pic.twitter.com/Qm5gbSCqVH
— MAB (@MAS) September 1, 2015
The fleet will operate with a smaller workforce, and focus on a stronger regional network – whilst abandoning some its longer haul routes.
Malaysia Airlines Berhad will inherit the staff, routes, aircraft and liabilities of the old Malaysia Airlines System as the airline fights to reduce costs.
In the meantime, Malaysia Airlines Berhad will operate the published timetables.
The Enrich Frequent Flyer programme has been retained with all points transferred – however lounges at Singapore and Perth have been shuttered.
Already, 6,000 members of staff have been removed already, with the aim for Malaysia Airlines Berhad is to become profitable in 2017.
Allegedly, there was meant to be a rebrand – but at the time of writing no rebrand has appeared. In the meantime,
Can Malaysia Airlines Berhad manage the change successfully? Certainly, the airline will need to address its network, its staff and the lingering cloud over the two major incidents.
There’s still some very nasty clouds for Malaysia Airlines to navigate before it can be profitable again.
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We all have our moral compass and therefore, I will not fly the airline of a country that executes drug smugglers.
Yes, MH can survive and even thrive by applying a simple formula – get rid of most of its Bumiputra staff and instead hire some Chinese Malaysians & Indian Malaysians. Problem solved.
@Jon Jal: That’s a very racist comment. Thank goodness we Malaysians don’t think that way
@Bill: Have you read how absurd your second sentence is?
It’s called humanity not absurdity.
“Earlier this year, the airline was taken out of private ownership …” Don’t you mean taken out of public ownership?