New appeared of a new airline alliance springing up in Asia – called Value Alliance.
Eight carriers in the Asia Pacific region have got together to offer an “alliance” between them. Airlines in the alliance include:
- Cebu Pacific (Philippines)
- Jeju Air (South Korea)
- Nok (Thailand)
- NokScoot (Thailand)
- Scoot (Singapore)
- Tigerair Singapore (Singapore)
- Tigerair Australia (Australia)
- Vanilla Air (Japan)
This alliance does not appear to be the tradition sort – where services and frameworks are shared, code shares left right and centre and miles given to reward customers – rather it’s a revenue alliance allowing customers to book flights and ancillary services offered by any partner carrier from any of the members websites.
The route map is extensive, covering 160 destinations covering Australia and Asia:
Value Alliance Route Map – Image – ValueAlliance
The technology provided by Air Black Box (ABB) will allow passengers to ill be able to view, select and book the best-available airfares on flights from any of the airlines in a single transaction, directly from each partner website. They will be able also pick up the extra services such as food, seat selection, baggage and such.
So, in the case of Value Alliance – its using software to glue the fare engines of each other together.
Nok Air and NokScoot currently use the Air Black Box’s software, with other airlines to follow in the coming months.
It’s an interesting concept allowing passengers to book with one carrier everything they need like a traditional alliance – however as I stated earlier – this is not your traditional alliance in the sense you can earn and redeem miles.
It’s all about revenue. And I’m sure it will deliver in that way.
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