• Home
  • About
    • Where has GhettoIFE gone?
    • For PR’s and Agencies (Changes and Corrections)
    • Privacy Policy
  • Snapshots
  • Trip Reports
  • Travel Plus…
    • … Technology
    • … Photography

Economy Class & Beyond

You are here: Home / Passenger Experience / Smurf-tastic! The Smurfs now fly with Brussels Airlines with Aerosmurf

Smurf-tastic! The Smurfs now fly with Brussels Airlines with Aerosmurf

24/03/2018 by Kevincm

Brussels Airlines – as well as being knowing for its red dots on the tails of their planes – love to paint their planes in different schemes.

Today, the airline unveiled its newest livery – celebrating “The Smurfs” with “Aerosmurf”.

Smuft Airbus A320  - Image, Brussels Airlines
The AeroSmuf revealed – Image, Brussels Airlines

Smuft Airbus A320  - Image, Brussels Airlines

Smuft Airbus A320  - Image, Brussels Airlines
The AeroSmurf – Image, Brussels Airlines

Smuft Airbus A320  - Image, Brussels Airlines
The Smurfs and Brussels Airlines Cabin Crew– Image, Brussels Airlines

The AeroSmurf is an Airbus A320 used to Short to Medium haul services in the Brussels Airlines network. It joins four other Belgium Icons – Rackham (Tintin), Magritte, Trident (Red Devils) and Amare (Tomorrowland).

The story of AeroSmurf tells is little Smurf whose dream is to fly. The little Smurf tried several ideas, but none of them work, until he builds a plane. Since then, the little Smurf is known as Aerosmurf.

The selection of AeroSmurf was put to a vote. Tanguy Cartuyvels, VP Marketing at Brussels Airlines explains:

“To design our fifth Belgian Icon, we wanted to ask the public who they wish to see flying through the skies as an ambassador for Belgium. That’s why we launched a contest last year to which everyone with a heart for Belgium, every enthusiast and every designer could participate by sending in their idea or plane design. And we received an overwhelming amount of ideas, from fries to the saxophone.”  

The daughter of Peyo – Véronique Culliford (president and founder of IMPS – the licence holder) is happy to see The Smurfs flying in their 60th Birthday, stating

“It is an honor to see the Smurfs representing our country as a Belgian Icon, and a fantastic way to celebrate their 60th birthday. My father would be proud to see Aerosmurf taking to the skies.”

The design of the aircraft – proposed Marta Mascellani features 19 different Smurfs as crew and passengers of the Airbus A320, with Smurfette as the Captian, and Papa Smurf as the co-pilot. It contains various other Smurfs and Belgian  icons. For those watching for this plane – look out for Gargamel and Azrael who can be seen on the belly of the plane – so best to spot them during take off and landing.

The Passenger Experience for the plane is also Smurf-based, with  Little smurf footsteps on the carpet are leading the Aerosmurf guests to their seats, while a Smurfs video and adapted boarding music complete the Smurfs experience.

Smuft Airbus A320  - Image, Brussels Airlines
Marta Mascellani, designer Aerosmurf and Véronique Culliford, Peyo’s daughter and president and founder of IMPS aboard the AerSmurf – Image, Brussels Airlines

As Brussels Airlines continue to extend its branding and it’s “Belgiumness” (in the oncoming face on Eurowings), the airline is trying to connect with passengers of all ages and extend the loyalties of fliers.

As well as give #avgeeks something to watch for in the sky.

And making go “La la la la la lah Smurf the all day long…”


Welcome to Economy Class and Beyond – Your no-nonsense guide to network news, honest reviews, with in-depth coverage, unique research as well as the humour and madness as I only know how to deliver.

Follow me on Twitter at @EconomyBeyond for the latest updates! You can also follow me on Instagram too!

Also remember that as well as being part of BoardingArea, we’re also part of BoardingArea.eu, delivering frequent flyer news, miles and points to European Frequent Flyer.

 

Related

Filed Under: New Aircraft News, Passenger Experience

  • Bluesky
  • Email
  • Instagram
  • Mastodon
  • RSS
  • Threads

Recent Posts

  • Data Storage Adventures – With UGreen NASync DW4800 – Part 3: Build and Configuration
  • Royal Jordanian takes delivery of its first A320neo
  • Cathay Pacific introduces new ‘Chinese Classics’ dining offerings for Business class customers
  • Eurowings to introduce a Business Class Seat for Medium Haul Services
  • Thai Airways to use the Recaro R3 seat for their upcoming A321neo aircraft

Email Newsletter

Sign up to receive email updates daily and to hear what's going on with us!

Privacy Policy
Copyright © Economy Class & Beyond All Rights Reserved.
Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Economy Class & Beyond with appropriate and specific directions to the original content.