Austrian Airlines is seemingly following its owners group, and is adapting its livery and tail for 2018 and beyond.
Firstly – here’s the new paintwork
The new Austrian Airlines paintwork – Image, Austrian Airlines via Facebook
And now for the best bit of PR guff I’ve seen in a few days.
According to the airline, the changes in the logo are due to the digital world (with the airline planning a re-launch of its website in 2018/2019), with the airline wanting to “meet the demands of the digital world and thus be more modern”
Andreas Otto, Member of the Management Board and CCO of Austrian Airlines explains this as:
“Digitalization is changing our lives. Our products, our brand and our company are also making themselves fit for the digital future. The realignment of our branding is another important step in this direction”
So what has the airline done to the logo? According to the airline:
The focus is on a slight adaptation of the logo. Both core elements of the brand image, namely the chevron and the wordmark “Austrian” are being modernized to enhance their effect. This will particularly increase the long-distance effect on aircraft and billboards. In the meantime, 80 percent of Internet use takes place on a mobile basis. For this reason, particular attention is being attached to ensure that the logo is more easily and clearly recognizable on mobile devices and smart watches.
The new logo will be rolled out across the digital areas that Austrian Airlines operate. In addition all customer interaction points will get the new paintwork. The fleet itself will be painted as soon as new paint is required for the fleet;
The first plane to get the new paintwork will be OO-LPF, with 18 aircraft completed by Summer 2019, with up to seven years to repaint the fleet.
Another day, another font and a squished logo. At least they didn’t paint the plane blue…
H/T: akinsoul – thanks for the early morning spot…
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