In flight coffee can… well… is… a crapshoot in a lot of cases. In the majority of cases, you’ll get a sort of brown hot water that might smell of coffee, and taste of… yes, well.
KLM is going to try something different, partnering with Douwe Egberts, to offer their coffee aboard KLM flights.
Douwe Egberts Coffee on KLM – Image, KLM
The roll-out of Douwe Egberts Coffee on KLM flights will commence in October 2018. The blend that is to used (according to KLM) that will work at altitude, as well as the ground. As well as being available on the plane, the same coffee will be rolled out the European Crown Lounge and the Intercontinental Crown Lounge.
For the KLM staff too – this will be available to them too in October.
Sustainability is important too, with the airline choosing UTZ certified coffee.
The cooperation of two Dutch companies is important for KLM, with Miriam Kartman, KLM Executive Vice President Inflight Service stating:
“We are extremely pleased and proud of our partnership with Douwe Egberts. Good coffee is important to our customers and KLM also believes it is extremely important to serve sustainable coffee. Two profoundly Dutch brands – both of which place quality first – can only serve to reinforce each other.”
Sander van der Linden, Marketing Director at Jacobs Douwe Egberts Professional Benelux also states:
Armed with our knowledge of, and insights about, end users, we can offer KLM’s added value to customer experience and we will deliver custom solutions for all KLM locations. Our Douwe Egberts blend will contribute to this.
Those of you who pay attention to my Instagram feed will notice my love of coffee. Anything that can improve the state of in-flight coffee is welcome from my point of view.
Or at least improving the taste of the dark brown hot water on the plane.
Welcome to Economy Class and Beyond – Your no-nonsense guide to network news, honest reviews, with in-depth coverage, unique research as well as the humour and madness as I only know how to deliver.
Follow me on Twitter at @EconomyBeyond for the latest updates! You can also follow me on Instagram too!
Also remember that as well as being part of BoardingArea, we’re also part of BoardingArea.eu, delivering frequent flyer news, miles and points to European reader
