In-flight smells continue to be a thing, with KLM – Royal Dutch Airlines – is work with Rituals to introduce The Amsterdam Collection.
Let’s get on the promises of the scents. According to the airline – Rituals was inspired by the idea of “Where the Far East and the historical West first met.” The scents in the new line are combing Dutch tulips and Japanese yuzu. They will be packed in a design reminiscent of The lidded vase’ (dated 1695-1700) by the artist Gerrit Pietersz. Kam.
According to KLM:
“Tulips are known for their soothing and softening effect on dry and sensitive skin. They help protect against free radicals and have moisturizing properties that prevent skin from ageing. Yuzu is both a citrus tree and fruit. The yuzu – sometimes called the Japanese citron – is highly nutritious. Its juice is often used as a painkiller and promotes relaxation. The fruit’s flesh is rich in antioxidants.”
The Rituals products will be introduced on board in phases starting Sunday 28 October 2018.
There will be products in both World Business Class and Economy class. World Business Class passengers will have access to hand foam, hand and body lotion, hair gel, and body mist in the lavatories.
Business class will also receive a stylish set of face moisturiser and lip balm as part of the amenity kits
Meanwhile in Economy class, you get new hand foam in the lavatories. For Economy Class customers, there will be hand foam in the lavatories.
With one of thing big things at APEX Expo this year being the push for in-flight wellness, it’s interesting to see airlines moving in that direction already. KLM wants its passengers to have memorable travel experience, allowing them to arrive at their destination refreshed, rested, and energised.
For them, working with Rituals seems a way round to achieve this.
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