It seems that information is finally breaking about Japan Airlines new long haul Low Cost Carrier – and we have a name at last. Welcome ZipAir Tokyo!
With that name in hand, the company will change the operating subsidiary – called T.B.L Co, Limited into a proper company.
To the marketing geniuses
I’ll let ZipAir’s branding people explain this one.
‘ZIPAIR Tokyo’ is a coined word derived from the English word ZIP, which describes speed, such as how fast time can pass when traveling on a unique airline. In addition, the brand name incorporates the idea of traveling to destinations in various ZIP CODES, while aiming to create a calculated travel experience that encompasses the originality and ingenuity of the Japanese culture. And finally, the word Tokyo was added to the name, as the airline will be based in one of the most advanced cities in the world.
There is stuff about the fonts and colours, but I’ll spare you from that.
First Routes Confirmed
What is more important is that the airline has confirmed its first routes. They will be:
- Tokyo Narita – Bangkok Suvarnabhumi International Airport
- Tokyo Narita – Seoul-Incheon International Airport
These will be operated with Boeing 787-8s (as previously disclosed).
The airline has confirmed it is applying for its own air operator’s certificate to the Ministry of Land, Infrastructure and Transport,
Moving into a new field
With Japan Airlines partnering with other airlines in the past to deliver low-cost carrier services, it’s interesting to see it strike out on its own in most respects with ZipAir Tokyo.
Whilst the route map for the launch could be seen as lacking ambition, there is room for growth it seems in the region, with the routes currently dominated by Scoot and Air Asia.
This has all sorts of potential to be very, very, interesting.
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