Ryanair Sun (the Ryanair Polish-based fleet operating under its own certificate) will find themselves going in the paint shop soon – as the operation is being named Buzz
Buzz Boeing 737-800 – Image, Ryanair
The re-brand will occur in autumn 2019.
Ryanair Sun is a standalone business unit of Ryanair Group (much like Laudamotion is) and has obtained its own Air Operator’s Certificate (AOC) in Poland.
It was used to operate flights for Polish tour operators (and still does), with an initial fleet of five Boeing 737-800 aircraft. Since then, the fleet has grown to 17 Boeing 737-800 aircraft, operating a mixture of charter flights and scheduled Ryanair flights.
As part of the works, Buzz will have its own website and app from autumn 2019, which will allow Polish customers to book Ryanair and Buzz flights.
The airline has released an image of the interiors… which look surprisingly spacious (although the seats are the current generation Ryanair seats).
Take a look inside our cabins🐝👏 pic.twitter.com/e8tTdqUrH4
— Buzz (@BuzzAirOfficial) March 14, 2019
In quotes
Juliusz Komorek, Chairman of Buzz Supervisory Board said:
“We are excited to launch Buzz today, and to see our newly branded aircraft appear in Poland this autumn. Over the last 15 years, Ryanair has grown to become Poland’s biggest airline, thanks to the unbeatable combination of the lowest fares, best customer service and largest route network – and we now expect that Buzz will be Poland’s No.1 airline.”
Michał Kaczmarzyk, Ryanair Sun CEO said:
“Following a successful year of growth for Ryanair Sun, we are delighted that our planes will have a new and unique branding as we launch Buzz. Our goal is to offer services at the highest level to both customers and tour-operators. Buzz will continue to operate scheduled and charter flights, with our fleet growing to 25 aircraft by summer 2019.”
Buzz. That’s a familiar name…
The name Buzz should be a familiar one if you’ve been around for some time – as this was a Low-Cost Carrier set up by KLM in 1999 and operated between 2000 and 2004 to operate routes that Ryanair, Easyjet and others were eating into.
In 2003, Buzz was acquired by Ryanair – giving them valuable Stansted Airport slots. By 2004, the airline was merged into the ever-growing Ryanair.
It seems with a new brand needed for this AOC, they’ve decided to go through the archives and pick a name that they think will suit the market. Considering how Ryanair is trying to mimic the IAG model of spinning up airlines and letting small brands to do the work, whilst using the group to manage the assets.
But it’s a sign that Ryanair is trying different images, and ideas – to see which works, and which one helps them to grow.
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