More news from the floor of Aircraft Interiors Expo, where SunExpress is taking Virtual Reality to the sky – with them partnering with InflightVR
Sun Express’s Nicole Jung Senior Manager Product and Services and Raphael Baumann Chief Commercial Officer of InflightVR
The InflightVR product will fly on from the end of May onwards on flights departing from Antalya. The virtual reality headsets will be available onboard the aircraft. Passengers will be able to rent a headset for €8 a flight.
The InflightVR kit – Headphones and headset – Image, Economy Class and Beyond.
This fee will grant them access to their system, which promises 360-degree entertainment experience offering blockbusters films with private cinema feeling to entertaining destination clips and meditative relaxation videos.
The kit is self-contained, so there is no need to plug it into the IFE solution or plane service. In simple terms, a passenger just straps the glasses over their heads and lean back.
Currently, their products travel with FlixBus, Iberia, JinAir, and Star Alliance – and has been well received so far.
In quotes
Peter Glade, Chief Commercial Officer at SunExpress states
“With the introduction of VR entertainment, we write the next chapter in our innovation story”
“Our collaboration with Inflight VR gives us a flexible, cost effective and logistically sound solution. We are proud to be offering our passengers this possibility on selected flights departing from Antalya.”
Raphael Baumann, Chief Commercial Officer of Inflight VR.
“We believe in the tremendous potential of VR to change the way passengers experience media, explore places and spaces, as well as in the added value and opportunities it creates for companies like SunExpress to interact with the customers in new ways and generate additional revenue streams”
Bringing Virtual Reality to the plane, brining in revenue.
New technologies are wonderful – but the issues exist in terms of integrating it, how it performs in the cabin (as well as the safety elements). There are also issues of content protection and of course how to generate the revenue.
InflightVR believes their model is a viable one – and addresses the issues above, and that they can Virtual Reality into a viable business model for the cabin.
Whilst the company is a start-up, it’s pulling in the big name customers already willing to experiment with it – and see if it fits in their revenue generation models.
It will be interesting to see if they maintain the momentum.
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