It seems the airline that thought it was a fashion brand and of course – a rooftop bar – is coming to an end, with Joon by Air France is ceasing service today.
All Joon services will fold back into Air France, and will operate as Air France flights.
— JOON (@weflyjoon) June 26, 2019
And thus ends this… well… “Je Ne Sais Quoi” of an airline.
Joon was a mixture of things – an attempt at lowering costs, using the airline as a lab to try out new ideas (such as the CozyJoon Couch, streaming IFE).
But ultimately- it had one big problem. What was Joon? Its place in the market at best was confused, and at worst it was a distraction from the Air France-KLM brands. As this video from the launch is a reminder that wasn’t sure exactly what it was.
— Kevin – Economy Class & Beyond (@EconomyBeyond) April 9, 2018
So Au revoir …and close the door to the rooftop bar when you’re done, please.
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