It’s been around 11 years since Singapore Airport Terminal 3 opened – with Singapore Airlines moving in as its primary tenant.
With time passing it seems that Singapore Airlines wishes to improve its premium experience at the terminal, with the airline announcing some upgrades to its lounge complex.
The lounges will be upgraded to offer more space and capacity – with the airline quoting an increase of 30%, allowing for more open spaces, upgraded facilities and food and beverages selections.
The refurbished Singapore Airlines Lounge concepts – Image, Singapore Airlines/Hirsch Bedner Associates
The Private Room and First Class Lounge will be upgraded with areas for work or rest, featuring a bar as well as a dining area.
The Business Class Lounge will be expanded and feature four distinct zones that cater to travellers with different needs. Customers with a short transit can have a light snack in a relaxed café setting, while those with more time to spend may explore a full selection of Asian and international cuisines in the dining hall. There will be productivity pods for those who need to work, and chaise loungers for those who wish to relax.
There will be a full-service bar too, that will double up as a breakfast bar in the morning
Finally, The KrisFlyer Gold Lounge will double in capacity and include dedicated working spaces, as well as larger al fresco seating and dining areas. The lounge will also be equipped with restrooms and showers.
Singapore Airlines is working with Hirsch Bedner Associates on the look and feel of the new lounges.
The works are due to commence in August 2019 and are expected to be completed by mid-2021.
In quotes
Senior Vice President Customer Services & Operations, Mr Marvin Tan said
“With extensive research and feedback garnered from our customers, we have relooked and re-envisioned our customer journey to develop this new design concept for our lounges at T3. Keeping the needs and wants of our customers in mind, we aim to deliver an experience that exemplifies the luxury and warm hospitality that SIA is known for. The project is a key part of our commitment to constantly elevate the customer experience, on the ground as well as in the air, and we look forward to revealing the exciting new offerings as construction progresses,”
Four Phases of Construction
With a task of overhauling the lounges, it’s not going to be done all at once – rather over four phases. In order
- Business Class Lounge
- First Class Lounge
- The Private Room,
- KrisFlyer Gold Lounge
Passengers affected by renovation works will be directed to temporary lounges.
Renewal
Sometimes you have to take a hard look at your product and ask “is the best that we can do, and how can we improve it?”.
It seems Singapore Airlines realises that its lounges may be falling behind in the region – and is taking the chance to improve the passenger experience at the same time whilst renewing its lounges – and this is welcome to see.
Of course, the important thing in those two years is what those temporary lounges will offer, and what the passenger experience will be like in them – and if they fit the design and experience that Singapore Airlines expect.
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