British Airways opens its new San Francisco Lounge

For those that are travelling state-side, British Airways has unveiled its new lounge in San Francisco International Airport.

So what’s new with this lounge? According to the airline, it’s spread over 665 square metres with views of the runway and floor to ceiling glass windows to let natural life in. It will feature various zones including:

• A granite feature bar, that forms the centrepiece of the lounge

• A new study area with wireless printing facilities

• The main seating area with a deli bar

• For those travelling in First, a Boutique Dining room too

British Airways worked alongside British designers Graven on the interior scheme in collaboration with San Francisco based William Duff Associates, who led the architectural design to carefully design a lounge that maximises space.

The lounge also features a number of pieces of artwork from Bill Jacobsen, Doug Hall and Ruth Root, who are all local artists.

In quotes

Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said:

“We know that lounges form an important part of the journey for some of our customers, so we’re delighted to be able to open this new space in San Francisco, the third lounge in the US to benefit from our investment program.

We think customers will love the new look and feel. We have had such positive feedback from customers who have experienced our New York lounge and they both follow the same design concept.”

Five done – more to go

This is the third lounge that British Airways has updated/opened/refurbished in the USA – with New York JFK and Boston being the others. Other lounges that have gone through this treatment outside the US include Aberdeen and Rome.

Next on the list is Johannesburg with the airline planning changes Geneva, Chicago (which is desperately needed to improve the windowless box of a Club Lounge) and the British Airways home – London Heathrow. That should be interesting in what they can deliver to the now 11 year-old Terminal 5 complex (including how they will cope with lounge closures).

For now, refreshed facilities are always welcome to see when travelling.

All Images – British Airways.

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