With the first of three Airbus A321LR aircraft being delivered to SAS next year, it obviously needs a long haul destination to head to.
And it’s going to be.. Boston.
SAS Airbus A321LR – Image, SAS
The first aircraft will enter service on 18th September 2020, allowing SAS to operate a year-round service.
The airline is planning to configure their Airbus A321LR in a three-class configuration – with 22 Business Class seats, 12 Plus (Premium Economy seats) and 123 Go (Economy Seats) for a total of 157 seats
Inside, the aircraft will have fully flat seat beds in business class, whilst there different mood light scenarios in the cabins, as well as Hi-speed Wi-Fi. All seats will have embedded In-Flight Entertainment screens, PC-power and/or Hi-power USB too.
In quotes
Karl Sandlund, EVP & Chief Commercial Officer said
“This is an entirely new aircraft type for SAS, which is incredibly well suited to the Scandinavian market and emerging travel patterns to and from the region. It gives SAS an opportunity to offer travelers more intercontinental routes, fewer stopovers and shorter travel times to and from Scandinavia. The new aircraft is equipped with a service concept at par with the rest of SAS’ long-haul fleet, offering passengers all the benefits, level of comfort and choices of our traveling classes,”
On sale 20th November, but look beyond this route…
If you want your single aisle long haul fun with SAS and the A321LR, tickets go on sale on 20th November 2020.
However its the possibilities the LR and XLR will give that should give you some home. SAS state the The aircraft has enough range to reach northeast US, but it can also reach destinations in Canada, the Middle East and India from Scandinavia.
This has a lot of possibilities to the route network – for “long and thin” flights that could become economically viable to operate.
In the past, long and thin has been tied to the Boeing 757 and the Boeing 787-8. It seems that the Airbus challenge in the form of the A321LR is coming to meet these long and thin requirements – with the type flying Transatlantic already.
SAS will add more routes in 2020. Other airlines will be watching as they look to their renewals and how the type fits in their network
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SIngle aisle, one stop, India-US. As a marketer I can’t image how to sell this except on price!