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You are here: Home / IFE+C / OWG selects Bluebox as their IFE provider

OWG selects Bluebox as their IFE provider

10/09/2020 by Kevincm

New Canadian holiday carrier OWG has selected Bluebox Aviation to provide Wireless Inflight Entertainment in their aircraft.

a red and blue airplane on a runway
OWG Boeing 737-400 – Image OWG

OWG will use the Bluebox Wow Wireless IFE system. These will be deployed on the airlines Boeing 737 aircraft. OWG (Off We Go) is a subsidiary of Nolinor Aviation.   OWG has since established strategic alliances with Hola Sun Holidays and its sister company Caribe Sol in Quebec to offer direct and dedicated flights to Cuba, with holiday destinations including Cayo Coco, Holguin, Santa Clara and Varadero.

The airline is planning to take its first flight in November flying Canadian vacationers south to Cuba. 

Bluebox Wow will deliver IFE content, such as app-free DRM movies and TV as well as a moving map, wirelessly to passengers’ own devices.

a black and blue square box

Bluebox Wow Wireless IFE box – Image, BlueBox

a tablet computers on a table

Bluebox Wow box delivering content wirelessly as shown at Aircraft Interiors Expo – Image, Economy Class and Beyond.

In Quotes

Marco Prud’Homme, President of OWG and Nolinor Aviation

“In the current climate, so much focus is rightly on passenger safety on board. But when we announced OWG, I said our goal is to get travellers excited again,” .

With Bluebox Wow offering movies and other entertainment, passengers can look forward to their time on board being a relaxing and enjoyable experience.”

Kevin Clark, CEO of Bluebox.

“Every new deployment is positive for us but this one is particularly special given the state of our industry this year – being part of a new airline intent on providing passengers an exceptional experience on board as they head off to much-anticipated holidays in the sun is very exciting,” 

A positive sign in these dark times

Airlines are continuing to evolve their service offerings – even start-ups like OWG. And airlines – like most industries – have supply chains and suppliers. 

Whilst the pandemic has played with the deployments, it’s good to see smaller IFE suppliers thrive in these times.


Welcome to Economy Class and Beyond – Your no-nonsense guide to network news, honest reviews, with in-depth coverage, unique research as well as the humour and madness as I only know how to deliver.

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