Commercial tie-ups have been a thing in forever (especially during COVID, when brands have been partnering with airlines to supply cleaning or disinfection materials).
British Airways has partnered with Dettol as part of its ongoing commitment to help keep its customers and colleagues safe.
These will be offered in the air from March 2021.
British Airways’ customers will have access to a range of Dettol products, that are proven to kill 99.9% of bacteria.
In addition, the airline’s updated cleaning protocols using Dettol products, have been supported by the London School of Hygiene and Tropical Medicine.
At Heathrow Terminal 5 Dettol hand sanitiser stations will be positioned at all check-in desks, self-service bag drop, lounges and at departure gates, replacing the current sanitisation stations with Dettol products. The airline will also use Dettol antibacterial wipes, cleaners and sprays to keep surfaces clean at the airport and in its lounges.
In the air, British Airways will be introducing a Dettol antibacterial hygiene wipe. Each customer will be handed a packet containing the wipe as they board the aircraft.
The airline is cleaning all key surfaces including seats, screens, seat buckles and tray tables after every flight and each aircraft is completely cleaned from nose to tail every day.
Carolina Martinoli, British Airways’ Director of Brand and Customer, said:
“As we look forward to welcoming our customers back on board, we are proud to announce our partnership with Dettol, a trusted and well-known disinfection brand. At the start of the pandemic, we introduced a number of protective measures at each step of the customer journey, and we think our partnership with Dettol is a great addition.”
Rahul Kadyan Executive Vice President of Global Business Solutions for Reckitt Benckiser (RB) said:
“Our collaboration with British Airways is exciting, since we both share the same objective to help protect travellers. This is an ideal partnership for RB, and Dettol, to help drive high standards in hygiene and reassure consumers they can enjoy the British Airways experience. Our brand is built on trust, scientific efficacy and our desire to educate consumers around the world to help break the chain of infection.”
Professor James Logan, a member of the London School of Hygiene & Tropical Medicine, said: “
Health based cleaning protocols and additional personal safety measures are one of the critical tools as we all work to re-open business and travel around the globe. We are proud to bring our expertise and knowledge to the COVID-19 response on a national and global scale. At the London School of Hygiene & Tropical Medicine we are pleased to work with British Airways and RB employees to advise them on the programme.”
Not the first, but welcome.
British Airways is far from the first to partner with a company – Delta kicked things off last year with a partnership with Purcell, United Airlines with Clorex and others doing the same thing to boost brand recognition and safety in the air.
It may be small things, but little things like this may inspire a little confidence in travel.
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