Swiss International Air Lines is proceeding at full speed to launch it’s “SWISS Saveurs” buy onboard service, with plans to launch it from the end of March.
Swiss Saverus onboard – Image, SWISS.
The service will launch for short- and medium-haul Economy Class travellers from and to Zurich from 30 March onwards and on services from and to Geneva from 28 April. Swiss will work in an exclusive new partnership with Confiserie Sprüngli for its onboard products. In this collaboration, all the fresh items on the new SWISS Saveurs menu such as muesli, salads, sandwiches and sweet pastries will be prepared using recipes of this Zurich-based traditional Swiss company.
SWISS Saveurs will be offered on flights of 50 minutes or more duration.
The Business Class offering for its short- and medium-haul services remains unchanged.
The offerings
The new menu extends to Bircher muesli, a pretzel with air-dried beef, a vegetable brioche and Sprüngli’s famous Luxemburgerli mini-macaroons. The prices per item range from CHF 7.50 for a Bircher muesli or a sandwich to CHF 18.50 for a freshly prepared hot meal (on longer flights). The product range will be updated every three to six months.
SWISS will be supplementing its new exclusive fresh Sprüngli products with further Swiss classics such as Ragusa, Kägi Fret, Zweifel chips and Caotina hot chocolate. Smaller producers will have a time to shine, with the coffee will come from the small Zurich-based miró manufactura de café roastery and the beverages range will include a gin from Turicum of Zurich and WhiteFrontier craft beer from Martigny in Canton Valais.
Items will be packaged PaperWise material, which is made from agricultural waste using only renewable energy.
The snacks and drinks will be priced between CHF 3 and CHF 12.
The Menu
The full range of SWISS Saveurs items can be viewed on https://www.swiss.com/ch/en/various/swiss-saveurs.
Let’s start with drinks. Soft drinks vary between CHF3 and CHF 5 a go.
Alcoholic beverages start at CHF 4.50 and goes upwards.
Onto food. Expect to to tart paying CHF 7.50 upwards.
There’s a limited hot menu too, available on the longer segments.
And don’t forget the snacks. Yours from CHF3 upwards.
Offerings for every customer
Whilst SWISS are offering lot of paid options, the airline is to offer is also launching a new mineral water together with its water supplier RAMSEIER Suisse AG called “SWISS Altitude 1150”
The new mineral water will be served only on SWISS flights, and will be distributed to all passengers free of charge in a recyclable bottle. SWISS Altitude 1150 will be provided on SWISS’s short- and medium-haul services, with the offer then gradually extended throughout the SWISS long-haul network.
And of course, SWISS Chocolates will be offered.
In Quotes
SWISS Chief Commercial Officer Tamur Goudarzi Pour said
“We are delighted to have teamed up with such an internationally renowned yet locally based partner with such a long tradition and such a focus on culinary excellence for this collaboration, which will enable us to offer a wide range of fresh top-quality snacks to our Economy Class customers, too,”
“We’ll be breaking new ground here with our packagings as well, where we’ll be using sustainable materials wherever we possibly can.”
Tempting options – if you have the cash
Buy on board options can be an interesting way to customise the passenger experience – providing you’re willing to pay. The prices SWISS are offering are in line (although if you want a Gin and Tonic, you might find CHF 12 a bit expensive).
How expensive?
Ouchie.
On the other hand, SWISS has not totally abandoned its passengers to the pay option, with them offering a bottle of water and a chocloate. Which is not a bad thing at least.
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