Airlines are continuing to invest in their premium product, in the hope of attracting customers back onboard when restrictions ease. In Qatar Airways case, they have struck a new partnership with diptyque.
Let’s take a look.
All-new amenities, now in Qatar Airways lounges and premium toilets – Image, Qatar Airways.
The new amenities by parfumerie maison diptyque, will be available in First and Business Class washrooms onboard the aircraft and at the airline’s premium lounges around the world.
Qatar Airways is the first airline to launch the range of diptyque toiletries with worldwide exclusivity.
The new collection includes a velvet hand lotion with luxurious scents of sweet almond and petitgrain, hand wash with notes of lavender, rosemary, and a hint of ylang-ylang, infused facial water with floral notes of rose, virginia cedar and lemon petitgrain, and essential face cream with a heart of roses, voluptuous notes of prickly pear and the freshness of lemon petitgrain.
Shower gel, shampoo, conditioner and body lotion complete the range of products offered to customers at the airline’s premium lounges at Hamad International Airport (HIA) and other key airport hubs (London Heathrow, Bangkok Suvarnabhumi, Beirut, Paris and Singapore Changi)
In Quotes
Qatar Airways Head of Product Development and Service Design, Genevieve Rosario, said:
“We are so excited to be introducing our premium passengers to a new and exclusive range of diptyque toiletries that we hope will become a part of their lifestyles. The lavish and exquisite toiletries are designed to further enhance the customer experience, surrounding our customers in comforting essences and fragrances that will take them on a sensory journey to create travel memories with Qatar Airways. We are proud to be offering world-class products from brands such as diptyque that have a lasting impact on our passengers.”
diptyque’s Executive Director, Fabienne Mauny, said:
“Travel has formed an integral part of our House since its creation in 1961. We are therefore delighted to partner with Qatar Airways, a company that shares our passion to provide our customers with enchanting experiences. We are very happy to launch this exclusive collection of products designed for passenger wellness and pleasure.”
Welcome to Economy Class and Beyond – Your no-nonsense guide to network news, honest reviews, with in-depth coverage, unique research, as well as the humour and madness as I only know how to deliver.
Follow me on Twitter at @EconomyBeyond for the latest updates! You can follow me on Instagram too!
Also remember that we are part of the BoardingArea community, bringing you the latest frequent flyer news from around the world.
