Norse Atlantic tries to crack North Atlantic Low Cost Flying

If there’s something that very companies have got right – it’s Low-Cost Carriers across the Atlantic. Norse Atlantic is gearing up for a network launch.

But can it succeed?

Norse Atlantic Boeing 787 – Image, Norse Atlantic.

The airline will use15 Boeing 787 Dreamliners, with the airline expecting demand for transatlantic travel will be back by late Q1 or early Q2 and anticipates that all its fleet will be flying customers between Europe and the U.S. next summer.

The airline launched in March this year, with plans for all employees will be permanently employed by the airline. Meanwhile, the management team and all nominated postholders required to obtain an air operator’s certificate (AOC) are in place. Norse has applied for a Norwegian AOC and is in the process of applying for a British AOC.

In the first phase, it will be targeting travel from London, Paris and Oslo, to New York, Floria and Los Angeles.

Aboard, the airline is promising all the usual amenities that a Dreamliner offers.

If this looks vaguely familiar from Norweigan Long Haul… well, you are not far wrong, with Norse utilising their old fleet.

Sales of tickets will commence three months before the airlines first flight.

In Quotes

CEO Bjørn Tore Larsen said

“We strongly believe that there is a need for a new and innovative airline serving the low-cost intercontinental market with modern, more environmentally friendly and fuel-efficient aircraft as the world gradually reopens. Our plans are on track and operations will commence when travel restrictions are lifted and demand for transatlantic travel is back,”

“Based on the current situation, we anticipate that all our 15 Dreamliners will be flying customers between Europe and the U.S. next summer. We will launch our ticket sales approximately three months prior to first flight and will offer exciting destinations that have proven to be attractive,”

Challenges aplenty await

I’m going through a small list to start with. See if you can spot something in common:

• Primera
• Norweigan
• Level
• WOW Air
• Zoom

All of these have suffered at the hands of market forces and demand, with them either gone from the skies or reformed into very much smaller airlines.

In addition, carriers like JetBlue are attempting to enter the transatlantic market in an attempt to attack some of the legacies.

Norse Atlantic will also lose the benefit of feeder traffic that they had when it was operated alongside Norweigan’s traffic.

With the airline changing its focus to point-to-point traffic, it will be interesting to see if Norse Atlantic can capitalise on the travel market – be it business or leisure traffic.

One thing is for certain – they will need borders to be fully opened to fill those seats.

There’s plenty of challenges head for the airline. It will be intresting to see how they are met.

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