With the rollout of Finnair’s new business class, the airline has been working on its food and beverage offering.
Finnair Business Class offering – Image, Finnair.
The new Business Class service is a modern premium dining experience, where you can enjoy up to a six-course meal with smaller bistro-style dishes. Two cold dishes are followed by a hot dish and a side, both of which have three options. The meal is completed with cheese, dessert, and the new beverage selection.
A second lighter meal is served before landing. Depending on the time of the day, this could be a breakfast or a light lunch.
Business Class customers departing from Helsinki or Stockholm Arlanda can pre-select their first main course in Manage booking at the latest 24 hours before departure.
In the new Premium Economy Class, the food is designed around the idea of an upgraded Economy experience. The three-course main meal is served on the same Iittala tableware as in Business Class. There are two main dish options to choose from.
Finnair Premium Economy meal – Image, Finnair.
The beverage selection has also gone through some changes. The most interesting addition to the menu is Finnair’s new signature cocktail, Northern Blush. The fresh drink, featuring lingonberry, gin, and orange peel, can be enjoyed in all classes.
Meanwhile, in In Economy Class, there will be one set menu. Combined with pre-booking business class, the airline is focused on reducing waste.
There are sustainability things as well, with the new Iittala collection being roughly 20% lighter than the current tableware used.
The number of single-use items and the amount of plastic used is reduced constantly. Some of the items that were changed to more sustainable options or removed completely include starter and salad cups and salt and pepper packages.
According to Finnair’s Head of Inflight Customer Experience Eerika Enne, Finnair’s long-haul renewal reflects the company’s strategy to focus on the essential.
“We considered what is important to our customer, and how we can create that in an authentic Finnair way. At the same time, we wanted to make sure we offer a holistic, overall experience, where everything fits together,”
“One of the most important components for customers is of course food and beverages. Big changes were made to the Business Class food service, and the all-new Premium Economy Class service was created from scratch.”
“We wanted to completely re-think the service concept. The new menus have been designed by our chefs in Finnair Kitchen focusing on pure and fresh flavours drawing on our Nordic heritage and complemented with local elements,”
Rolling out now
The new menu is rolling out across the Finnair network at the moment, with prebooking available from Manage my booking.
It seems the airline has chosen a lot of sustainability (and in some cases, cost reduction) moves, whilst keeping its distinct charms and feel. Whilst there are more options for those up the front – the options thin out a lot at the back of the aircraft.
It will be interesting to see how those are received in the longer term.
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