United Airlines is adding two new Impossible Foods menu items on select flights and in certain airport lounges as the airline attempts to offer more plant-based food offerings as part of its service.
First up, is an exclusive to the airline – The Impossible Meatball bowl.
This utilises Impossible foods products for the bowl. It will feature three Impossible Meatballs Made From Plants and broccolini served on a bed of couscous and topped with a herb-infused tomato sauce.
Meanwhile during breakfast at Chicago O’Hare, Los Angeles, Newark and San Francisco Polaris lounges, United will offer ground Impossible Sausage as an optional omelette ingredient and Impossible Sausage breakfast patties in the buffet.
The collaboration comes as more than half of U.S. consumers are increasing their plant-based food consumption and sales of plant-based meat continue to climb.
Aaron McMillan, United Managing Director of Hospitality and Planning said
“We want our food offerings to evolve and change along with people’s preferences – we’re proud to work with Impossible Foods and think our customers are really going to love these new options,”
“To many travelers, the quality of food choices at the airport and in the sky are a really important part of the customer experience, so we’re invested in making sure our menu items exceed their expectations. This is the first of many updates we look forward to sharing in the months ahead.”
Dan Greene, Senior Vice President of Sales at Impossible Foods
“United is all about offering the highest quality customer experience, which is something we have in common here at Impossible Foods,”
“It’s exciting to see the airline bring new options to consumers that are better tasting and better for the planet. We think United flyers are going to love having access to Impossible dishes in the air and in the lounge.”
Offering choices to those with different diets
Whilst culinary excellence in the sky is something that can be a far-off dream (especially when flying the on shorter segments), offering choice is important as we navigate through the changes in the world.
And those who have chosen a different diet -it is good to see that United Airlines is offering that choice to its customers.
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