Bluebox Aviation continues to make inroads with its Blueview Platform, with it to be deployed on Air Malta’s new A320neo aircraft.
Blueview will be configured to offer Air Malta’s passengers an in-flight entertainment experience, providing entertainment, moving maps, games, and so on. Blueview is a software platform that provides a browser-based portal through which passengers can view and access a range of digital services on board, with secure content delivery, third-party app integration, content management and analytics.
This will be deployed on a line-fit Airbus Airspace Link installation – marking the third customer taking up the solution. This new aircraft is expected to be delivered to Air Malta next month, and the Blueview digital passenger experience will be live for passengers when the aircraft enters service.
The project with Air Malta represents Bluebox’s third customer deployment for its wireless digital services platform Blueview on an Airbus Airspace Link installation. The company has also worked with Jetstar Group and Titan Airways.
In Quotes
Kevin Birchmore, VP of Global Sales at Bluebox, said:
“As our industry recovers from one of the most challenging periods we’ve ever experienced, it’s exciting to see some real momentum on two fronts – the demand for digital services in all its forms, from IFE to onboard retail, but also the fact we’re seeing new aircraft coming into the global fleet that are to be kitted out from the start with our digital services platform,” said
“We’re excited to be included in the growth ambitions of customers like Air Malta, intent on offering their passengers the best onboard experience they can, and to be helping deliver that with Blueview.”
Moving towards software-defined services
With a lot of the plumbing done for airlines as part of the Airbus Airspace Airlink project, it becomes more of a matter of defining what needs to pull it all together from a passenger perspective.
Bluebox Blueview product allows that experience to be plumped in on top, to provide both the passengers wireless entertainment, whilst allowing the airline
For Air Malta’s passengers, it will provide an engaging method of spending their time in flight.
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