SWISS unveils its new cabin product – Senses. HEY – Wait a second…

SWISS International Air Lines has unveiled their new interior project – SWISS Senses.

 
SWISS Allegris Senses Business Class – Rendering, SWISS 

HEY. I’ve seen this before… But in blue…

Welcome to having an airline group with purchasing power. It is a variant of the Lufthansa Allegris product that is going to be rolling out. 

Like the Lufthansa product, it is redesigning the cabin of the aircraft from top to tail – with Premium Economy being kept (as this was the forerunner to the unit used in Allegris. 

Economies of scale are a wonderful thing. 

Onto the product

As opposed to the blue, SWISS has gone claret in what it describes as a timeless colour scheme  The warm and muted tones such as claret, anthracite and beige convey a sense of comfort and calm. The new concept also extends to SWISS’s first-ever suites, which will be offered in SWISS First and parts of SWISS Business.

The seats will feature Human Centric Lighting (an innovation that came first from JetLite) to aid in the reduction of jetlag when flying long-distance routes.  A new inflight entertainment system with bigger screens and connection options for personal devices will also be provided in all seating classes.

Let’s move on to the renders with what SWISS wrote about them.

SWISS First

The new SWISS First suites offer their guests total privacy with closable sliding doors, a personal wardrobe, a large seat table, seat heating and cooling, a wireless charging station and a screen display that is as wide as the suite itself.

The cabin’s centre suite can also be configured to suit two persons travelling together.

According to the airline, the suites’ warm colours and wood features convey a strong sense of comfort and calm.

A new washroom has also been developed for the new SWISS First cabin. The facility draws its inspiration from the famous spring in Vals in Canton Graubünden: a slate-black exterior, and a green interior that alludes to the spring’s fresh and cooling water.

Again, with the commonality between this, it would appear that Collins Aerospace is the lead on this product.

SWISS Business

 
Stop me if you’ve seen this rendering before – Image, SWISS

In addition to ‘classic’ Business Class seats, the new cabin offers various further seating options such as double seats for passengers travelling together. Selected seats can also be closed off with a sliding door.

All the new SWISS Business seats feature seat heating and cooling and a wireless charging station.

Given the prime contractor for the Allegris Business Class seats appears to be Stelia Aerospace, it would be safe to assume Stelia has a role here.  

SWISS Premium Economy

The SWISS Premium Economy Class with its greater seat comfort and superior cabin service will remain.

SWISS was the first airline in the Lufthansa Group to introduce the new Premium Economy seat which, with its 48-centimetre width and its almost one-metre pitch, has set new industry benchmarks. 

Again, it is based on the ZIM Privacy seat by ZIM Aircraft Seating. 

SWISS Economy

The new SWISS Economy cabin will be equipped with new comfortable and functional seats, with increased seat pitch thanks to the design.

Every seat will also feature a more than 13-inch high-resolution screen, and the new inflight entertainment system. The new seats are further provided with an amenity storage facility and a USB port, and offer additional comfort in the first seat rows.

If this is similar to the Allegris rollout, then this will be based on the Recaro CL3810. 

In Quotes 

SWISS Chief Executive Officer Dieter Vranckx said:

“This is the most comprehensive cabin renewal in the history of our company,”

“As a premium airline, we want to pay due and full regard to our customers’ desire for more individuality. And with this extremely high-quality product, we can continue to meet all our high aspirations.”

SWISS Chief Commercial Officer Tamur Goudarzi Pour adds: 

“With ‘SWISS Senses’ we’re making our customers’ air travel an even more personal and more sensual experience,”

. “With its deep devotion to detail, our new long-haul cabin will give our passengers a particular feeling of warmth and well-being – a cosy and comfortable yet also functional environment in all our travel classes.”

Deployment 

The new cabin interiors will be installed from 2025 onwards, initially on the SWISS Airbus A330-300 fleet and later on the Boeing 777-300ERs.

The new Airbus A350-900s on order will be delivered with their new cabins already installed.

The airline has a wonderful showreel here, so you can see what else is being offered.

Whose’s next?

That’s two out of the Lufthansa Group long-haul airlines that have shown off their new options based on the new concept. We’ve got a few more to go, including Austrian Airlines, Brussels Airlines and Eurowings Discovery. 

We’ll have to see how the other airlines choose to deploy the new product – bearing in mind, the rest of the carriers don’t have a first-class product. 

And yes – I’ll have my full view on Allegris tomorrow. It’s been a week…

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