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You are here: Home / Business of Aviation / ANA unveils its low-cost longhaul operation – AirJapan

ANA unveils its low-cost longhaul operation – AirJapan

09/03/2023 by Kevincm

A new low-cost long-haul airline has been unveiled – with AirJapan joining the fray, by ANA.

a white airplane with blue and red stripes

Air Japan will seemingly the Boeing 787-8 for this project with the cabin configured with a single cabin layout. The airline is working with a brand concept of “Fly Thoughtful”. Let us see how that trickles down to the product.

The cabin will be configured with 324 economy-class seats made of premium Japanese faux leather.

a row of seats in an airplane

Interestingly, they have chosen a seat pitch of 32 inches with a recline feature.

a row of seats with no seats

a row of seats with no seats

The set is one of the Safran models, with Acumen Design Associates leading the industrial design, as unveiled. It will feature Type-A and Type-C USB ports to charge devices, with tablet holders for your viewing pleasure. This is separate from the tray table, allowing you to enjoy content without a table interfering with your lap.

a row of seats on an airplane

Catering

A buy-on-board concept will be offered, focusing on Japanese flavours. The airline will offer menus for a set fee that may be reserved online in advance, and in addition, provide meals and snacks that can be purchased onboard the flight.

More details will emerge at the start of ticket sales.

Uniforms

The uniforms have a borderless design, promoting a diverse and inclusive workforce by incorporating gender-neutral options and enabling variations in coordination.

 a group of people standing together

It includes traditional Japanese cultural elements such as “knots” and “layers,” immersing passengers in Japanese culture from the first moment of boarding. The knot is represented by the brand’s colour belt. In layering, a beautiful natural overlapping pattern was designed into details such as the hem of the skirt and sleeves.

Variations in the uniforms allow cabin attendants the flexibility to dress in their own unique way. There will be two types of bottoms- skirts and pants, and a choice of sneakers and leather shoes.

And there’s boarding music.

In Quotes

Hideki Mineguchi, President of AirJapan. said

“At AirJapan, we are dedicated to the passion of our passenger’s pursuits, which inspires us to create inflight products and services to foster the innovative spirit of those flying with us,”

“We hope the launch of these new amenities create a unique and outstanding travel experience for our passengers.”

Challenges ahead

ANA are late out of the traps with this – as ZipAir Tokyo is also a low-cost airline, that has its backing with a major Japanese airline – JAL in this case.

With a launch date of February 2024, with Asia in its targets, there could well be some competition on routes to lower costs.

Interestingly, AirJapan has chosen the volume of passengers versus a two-class product that ZipAir chose. Again, it would be interesting to see the modelling that leads ANA down that direction – considering most medium-long haul low costs carriers to have some sort of premium cabin.

Nonetheless, more competition and choice are always welcome for the passenger.

All images – AirJapan. 


Welcome to Economy Class and Beyond. Your no-nonsense guide to network news, honest reviews, in-depth coverage, unique research, as well as the humour and madness I only know how to deliver.

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Filed Under: Business of Aviation, Passenger Experience, Seating

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