I’ve lost track of when I last saw the last British Airways safety video on one of their aircraft.
But it seems the airline is wanting to bring the video back, with the airline unveiling its new video today.
Let’s waste no time and dive in with their new video
According to the airline, it features the airline’s colleagues, Britons going about their daily activities and some familiar faces, showcasing everything that makes Britain unique and truly original.
The airline’s colleagues star alongside celebrities including Ncuti Gatwa, Little Simz, Robert Peston, Kaya Scodelario, Steven Bartlett, Emma Raducanu, chef Tom Kerridge and British Airways’ new uniform designer Ozwald Boateng.
Unlike the previous safety demonstrations, this will only feature on long-haul aircraft (with short-haul mostly having their screens decommissioned), with it loaded for flights from the 1st of May.
Moving back to what BA says, One of the stars, British Airways engineer Carl Carpenter, drives across an engineering hangar while asking customers to unplug their devices, before his own vehicle comes to an abrupt stop. Cabin crew member Sima Patel-Pryke asks customers for their attention as the safety instructions may differ from other aircraft they’ve travelled on previously. In response, British rapper, Little Simz takes off her headphones, and remarks ‘What?!’
As well as shining a light on the airline’s incredible colleagues, the video also features some of the Great British public. When cabin crew member Emily Mae Jackson reminds customers that life jackets should not be inflated inside the aircraft, viewers see the instruction playfully taken out of situ with a real-life farmer near Dover and two fishermen on Deal Beach in Kent all inflating their life jackets.
In Quotes
Calum Laming, British Airways’ Chief Customer Officer, said:
“We have all sat through safety demonstrations before, so we knew we needed to create something different that would capture attention and was totally in line with our British Original positioning. We wanted this to be a real celebration of originality and for us, it is our people who – together with where we’re from – make us unique. That’s why it was important for us to hero so many of our amazing colleagues doing what they do each and every day for our customers and for each other. We also wanted to inject some wit and showcase Britishness, and all the quirks that put us on the map by shining a light on real life people – from fishermen and chip shop workers to friends hanging out, as well as some well known faces who help put Britain on a stage. So, seats in the take-off position and we hope you really enjoy our new safety video.”
British Airways engineer, Carl Carpenter, said:
“My day-to-day role involves making sure our aircraft are safe for our customers, so to feature in the safety video itself is quite surreal. We had so much fun filming the video and I can’t wait to finally see it on board when I next go on holiday.”
Tennis player and Brand Ambassador, Emma Raducanu, said
“As a British Airways Brand Ambassador, it was a privilege to be a part of the new safety video and film alongside so many British Airways colleagues and household names from across the country. It’s fresh, engaging and I know customers will be in for a treat when video is rolled out for the first time on board.”
Not one, but two variants
There will be two variants of this to look out for – one with the current uniform by Julien MacDonald as well as new uniforms that have been designed by Ozwald Boateng. Something to keep a sharp eye on as the year progresses.
Five minutes and two seconds should help around Heathrow
Five minutes is just long enough to convey the information, yet not long enough to bore you. It seems to convey a lot of information – especially as the rollout of Club Suite continues, with how to manage the door, some safety precautions (such as if a Personal Electronic Device gets trapped in a seat) and
The celebrities in the video are not overbearing as such, and add to the video rather than making about them – a welcome thing to see (unlike the last video… which was played humorously). And after watching it once, I had more than enough of Chabuddy G.
This video is a little more serious, yet playful to the British psyche, which is welcome to see after the last attempt – and certainly better than the old safety video that had more edits cuts in it than a pair of trousers I’ve tried to repair.
Whilst it won’t set the world on fire, it will deliver the safety messages that are needed at a critical time and will fill in a few minutes when taxiing around an airport.
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