British Airways’ Gatwick–based short-haul subsidiary, BA Euroflyer, has expanded the options for customers to purchase in Euro Traveller (economy class) and launched new seasonal menus in Club Europe (business class).
Punchy Drinks are available too – Image, British Airways.
The airline has worked with Tourvest to expand its onboard offering by introducing new options for customers to purchase during the flight. Customers were previously only able to pre-order fresh food, or purchase “ambient snacks” during their journey.
New options for customers include fresh Tom Kerridge Chicken Coronation sandwiches and Sweet & Spicy Falafel wraps, which can be bought on board without pre-ordering. These can be paired with coffee, tea or a selection of drinks – including the Punchy drinks.
These are primarily aimed at the Euro Traveller (Economy) cabin.
The full Speedbird Café menu can be viewed at https://highlifeshop.com/speedbird-cafe
Meanwhile, in Club Europe, passengers will be able to enjoy complimentary drinks and full meal service as part of their ticket.
Seasonal dishes on the airline’s lunch or dinner menu this month include lemon pepper roasted chicken salad, wild mushroom risotto or chickpea and curried coconut salad.
Customers travelling first thing in the morning can enjoy a traditional English breakfast, cheese omelette or a charcuterie board. The airline also offers afternoon tea, with a wide range of finger sandwiches and sweet treats.
Meanwhile at Heathrow
For those of you on the longer “short-haul” segments, out of Heathrow will also soon be able to purchase fresh produce during your flight, in addition to the current pre-purchase fresh food option that is available.
The airline plans to start rolling this out across the short-haul network on flights over three hours from the end of April, with other selected routes to follow in the coming months.
In Quotes
Tom Stoddart, Chief Executive Officer of BA Euroflyer and Cityflyer, said:
“We know that some customers want to order items in the moment, so we are delighted to give Euro Traveller customers the option to not only to pre-purchase, but to also order fresh food during the flight.
For those travelling in Club Europe, we have a number of delicious complimentary dishes and drinks for them to select from. We want to set ourselves apart from other carriers at Gatwick.
We are the only airline to offer a business class product on every flight and a loyalty programme, coupled with our competitive fares, we have something to suit all holidaymakers.”
To Buy, To Serve
With the airline still seeking to increase revenue across the board – beyond any complimentary items issued, it is a chance for an airline to further monetise the food offering – beyond what the airline calls its “ambient snacks” and pre-ordered items.
Those in the know would have had a shudder at the words ambient snacks. That went down a treat in World Traveller years ago. At least these ones are what you would expect (and paid for, of course).
And there will always be people who will have hunger cravings, forget to visit Boots/WH Smith/Costa/etc on the ground, and will want something in the air – having those options beyond a bag of crisps could be tempting to a lot of people.
Providing you’re willing to pay.
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