Sometimes, it’s nice to enjoy beer, without the alcohol. JetBlue is working with the Athletic Brewing Company, so it can be the first major U.S. airline to sell non-alcoholic beer at 35,000 feet.
The Upside Dawn Golden by will be offered on all JetBlue domestic flights from May onwards.
Upside Dawn is a bright and light-bodied brew that has been crafted to remove gluten. It is Crisp with floral and earthy notes, it is made with premium Vienna malt and a combination of English and American hops.
Upside Dawn contains just 45 calories and 10 grams of carbohydrates for those watching the numbers.
This is being offered to JetBlue customers as part of the airline’s commitment to providing high-quality, delicious food and beverage offerings for diverse palates.
They quote
“Athletic Brewing’s Upside Dawn will provide a refreshing alternative for JetBlue customers who want to enjoy a brew without the effects of alcohol.”.
Further Quotes
Bill Shufelt, Athletic Brewing co-founder & CEO, said:
“We’re excited to take flight with JetBlue and allow flyers to relax at 35,000 feet with a great-tasting alternative to full-strength brews,”
“This is a huge milestone for Athletic and a key partnership for us in the travel industry.”
Mariya Stoyanova, director of product development, JetBlue said:
“In our continued effort to provide customers with an onboard experience customized to their needs and preferences, JetBlue is proud to be the first major U.S. airline to serve non-alcoholic beer,”
“We’re thrilled to partner with industry leader Athletic Brewing to offer our customers the refreshing, balanced taste of a classic craft Golden without the alcohol.”
Options for those who don’t want the alcohol.
I’ll be honest – I’m not a big beer drinker these days (and even in the dim and distant past, it was more to be social than anything else). But I tended to steer to the lower alcohol variants rather than higher ones, as I wanted to enjoy drinking – rather than letting the drink enjoy me.
And that applies to any alcohol – drinking in moderation. The effect of drinking in the air is well known, as well as its negative connotations.
For those who want to enjoy beer without the alcohol penalties, this could be a rather enjoyable addition whilst in the air.
It’s another part of the passenger experience – giving passengers options when flying.
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