Air New Zealand has partnered with Aotea for its new amenity kit contents, highlighting Māori herbal practices.
The new items are developed by Aotea, featuring native New Zealand ingredients, such as Kawakawa, Harakeke and Mānuka.
Air New Zealand’s new Aotea amenity kits are available to customers travelling in Business Premier and Premium Economy cabins.
Two products are highlighted:
- The Kawakawa Balm will be available only in Business Premier. According to the airline, With just three ingredients, Mānuka oil, Kawakawa, and Beeswax, this healing balm is perfect for treating everything from dry lips to psoriasis, insect bites, and burns.
- The Harakeke Seed Oil & Mānuka Water Hand & Body Cream will be offered in Business Premier and Premium Economy – This cream is made from Harakeke Seed Oil & Mānuka Water, which is known for its rich and creamy texture. It contains Omega 3, 6, and 9, and is high in linoleic acid, making it perfect for those with dry skin.
In Quotes
Air New Zealand Chief Customer and Sales Officer Leanne Geraghty on the launch said:
“Our partnership with Aotea provides customers with amenities that tell a story inspired by New Zealand’s unique culture. Air New Zealand is proud to support local, Māori owned business and put traditional ingredients that have been used by Māori for centuries into the hands of our customers.
“We believe that our Aotea products will not only enhance the travel experience for our customers but also showcase local suppliers working towards a more sustainable future. It’s a privilege to share these treasures with our customers when they fly with us.”
Aotea founder Tama Toki adds:
“My grandmother was a Rongoā Māori (Māori medicine) practitioner. She would treat us kids with what we found in the bush and the Aotea range is an expression of that upbringing. It is unique to Aotearoa and something that we bring to life on our ancestral kāinga on Aotea.
“As Māori, we are proud to share our traditions. It’s a privilege to be able to see this part of our culture onboard Air New Zealand flights. We hope that it gives those travelling to Aotearoa an insight into our cultural identity.”
Amenity Kits work both ways
I’ve been a great believer that Amenity Kits offer chances – not only for the end passengers who have something to remember their flight by (and the more upcycleable an amenity kit is, the better these days – and I upcycle a lot of my ones, mainly to store memory cards, USB Sticks, cable and so on).
But the contents of the kit do matter from both what an airline wants to be associated with, and what they want to advertise. Thus, having the contents of an amenity kit that are actually usual makes a big difference.
It seems that Air New Zealand is picking a local brand to deliver their friendliness in the sky. That has the benefit to show off local products, as well as expanding awareness of them to a greater market.
For passengers, if it delivers the benefits (either in or post-flight), it has the chance to build greater brand awareness for both Air New Zealand and Aotea.
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