Singapore Airlines is expanding its complimentary Wi-Fi service, with the service being extended to all travellers in all cabin classes, including Premium Economy Class and Economy Class.
Singapore Airlines Airbus A380 landing at London Heathrow Airport – Image Economy Class and Beyond
The change goes into effect on the 1st of July.
This enhanced Wi-Fi offering will be available virtually across the entire aircraft fleet1 and almost the whole of the global Singapore Airlines route network.
The only exception will be the seven Boeing 737-800s the airline operates on short-haul services
To utilise this service, customers must enter their KrisFlyer membership details at the point of booking through the Manage Booking online option, or at check-in.
Non-KrisFlyer members may also sign up for their free membership online or on board their flight via the SIA digital content portal on their personal mobile devices to enjoy the complimentary in-flight Wi-Fi.
Previously, KrisFlyer members travelling in Premium Economy Class and Economy Class have enjoyed complimentary three- and two-hour Wi-Fi surf plans respectively, whilst Suites, First Class, Business Class and PPS Members enjoyed complimentary connectivity since February 2023.
In Quotes
Mr Yeoh Phee Teik, Senior Vice President of Customer Experience, at Singapore Airlines, said:
“In today’s increasingly hyper-connected world, high-speed in-flight Wi-Fi connectivity is one of the most important requirements for our customers. Giving them access to free unlimited Wi-Fi is yet another milestone in SIA’s continuous effort to offer an exceptional end-to-end travel experience. With this enhanced offering, our customers will be empowered to stay connected, entertained, and productive, even at 36,000 feet in the sky.
All we need… is a little information
“Free” is such a wonderful term. In this case, it is “free” access, provided you’re prepared to sign up for the airline’s frequent flyer programme, fork over your demographic information and any other information required to sign up to Kirsflyer.
The cost therefore transfers from the cost to pay at the point of use, to the cost of your information to access the Wi-Fi product.
It’s something we’re seeing more of, with the loyalty programme being the data-gathering tool to enable this (one only needs to look at Delta and Etihad who are doing exactly the same thing – providing you hand over your information).
And we’ve seen this model work in the real world (for most public hotspots, or for an upgraded experience providing you provide your loyalty details).
It seems that airlines are fast coming to the point where they can offset the cost inflight connectivity against the data mined in the loyalty programme.
Just be careful of what data they sniff when you use such a product.
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