To support AirJapan’s planned launch, Bluebox Aviation is working with ANA Holdings to deploy the Blueview Service to provision the platform’s onboard retail and in-flight entertainment (IFE) modules on the airline’s widebody fleet.
The Blueview onboard retail solution will allow passengers to use their own devices to order items from AirJapan’s food & beverage menu and retail catalogue. The services will be hosted on the Bluebox Wow portable wireless system.
Blueview will also deliver an IFE experience with passengers able to stream content to their own devices. The IFE content will be tailored to the markets served by AirJapan.
And all in a BlueBox Wow – Image, Economy Class and Beyond.
Blueview is a software platform that provides both the browser-based portal through which passengers can view and access a range of digital services on board – such as onboard retail and in-flight entertainment – as well as all the underlying functionality, which ensures the secure delivery of content, third-party app integration, content management, and analytics. It is a digital ecosystem offering airlines the ability to engage and entertain their passengers on board and earn ancillary revenue for the airline in the process.
Meanwhile, Bluebox Wow helps airlines deploy digital services to passengers quickly and cost-effectively. It is a hardware solution that delivers a Blueview digital services platform to passenger devices wirelessly in any aircraft cabin. Bluebox Wow is the size of a lunchbox – lightweight, and easily deployed in overhead lockers. It is scalable and available in a portable battery-operated version or a certified solution with a fitted partition, aircraft power, and further options such as PA pause.
Hideki Mineguchi, President of Air Japan, said:
“Our focus since we launched our new brand has been our concept of ‘Fly Thoughtful’ and this new service offers our passengers the freedom to make purchases when they wish from the convenience of their own seats and the familiarity of their own devices,”
“It is another new service we have added to our product since our brand launch that embodies our innovative spirit and will ensure that once we start flying, our passengers have an outstanding experience of flying with us.”
Kevin Clark, CEO, Bluebox, added:
“We are so pleased we are supporting AirJapan provide guests order-to-seat and IFE services on Blueview – both empowering and entertaining passengers on board,”
“We are committed to providing the most flexible solution on the market with the many benefits of a digital in-flight experience for passengers in any cabin and operators of any business model and route network.”
Providing an alternative
As we know, AirJapan will not be deploying traditional seat-back entertainment on their Boeing 787. With the mid-haul network, the airline is planning to fly, having a reasonable IFE alternative will be key – as well as having access to onboard sales channels that AirJapan will be relying on to deliver its services.
Bluebox’s hardware and software should enable that functionality, allowing them to scale to its intended deployment.
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