It seems even amenity kits now have seasons, with Emirates unveiling new Bulgari amenity kits for the Autumn/Winter season in First and Business Class travellers.
Let us dive in to see what’s being offered.
Business Class
The Business Class range offers two bag shapes, a pouch and a classic toiletry bag silhouette, both made from vegan leather in a standout metallic silver shade with lilac accents. Each kit features several Bulgari products, including the BVLGARI OMNIA Amethyste Eau de Toilette. Passengers will also receive a complementary Omnia Amethyste face emulsion and body emulsion to keep their skin hydrated, alongside a rich Bulgari lip balm, and some comfort essentials including a dental kit, double mirror made from a sustainable wheat straw material, deodorant, tissues and a foldaway hairbrush.
For those preferring a masculine accent, two contemporary classic black fabric bags in varying shapes with tan vegan leather accents will also be available. The fragrance included in these kits is BVLGARI POUR HOMME Eau de Toilette. A complimentary Bulgari aftershave balm and body emulsion are included, alongside a Gillette razor, shaving foam, a dental kit, deodorant, tissues and a foldaway hairbrush made from sustainable wheat straw.
First Class
In First Class, the range features 4 individual collectable bags, two in black vegan leather with lilac accents, and two in high-quality black fabric, some with tan vegan leather accents – both containing an array of personalised luxury products.
In the black and lilac kits, encased within a soft Bulgari pouch is the new engraved gold Bulgari mirror – a keepsake piece exclusively crafted for Emirates, alongside a 30ml exclusive bottle of BVLGARI LE GEMME Desiria Eau de Parfum. The fragrance is complemented by a matching face and body emulsion. The kit also includes a dental kit, a refreshing cleansing towel, deodorant, tissues and a foldaway hairbrush.
In the black and tan kits, passengers will enjoy a 30ml bottle of BVLGARI LE GEMME Gyan Eau de Parfum. The kit also features a hydrating Bulgari Le Gemme Gyan aftershave balm and matching body emulsion, cleansing towel, Gillette razor, shaving foam, dental kit, deodorant, tissues and foldaway hairbrush.
What about those in the back?
Emirates has teased that new kits are coming to Premium Economy and Economy Class later in the year.
Evolving the partnerships, evolving the Amenity Kit
Whilst some view amenity kits as waste (and in some airline cases, only offering the items for a kit), I’ve always seen them as a chance for an airline to project themselves beyond the flight – to say that either you use some component of a kit during the flight, then upcycle the bag after (because there are some rather classy tech pouches there, once emptied).
It’s also a chance for branding and partnership, to show off those who wish to spend the money, to show the top products – which for Emirates will be a key concern.
It’s always interesting how these partnerships evolve. While there are some fixed needs (eg, socks, blindfold), everything else is up for grabs. And you can go as “low”, “premium” or “boutique” as you wish.
And as much as the airline can get sponsorship for.
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