It seems after the successful deployment of inflight meal pre-orders on UK Routes, Emirates is to expand this across Europe and a little beyond.
The list of destinations where you can pre-order your meal includes:
- Warsaw (Poland)
- Venice (Italy)
- Rome (Italy)
- Bologna (Itlay)
- Prague (Czech Republic)
- Vienna (Austria)
- Moscow (Russia)
- Istanbul (Turkey)
- Dublin (Ireland)
- Hamburg (Germany)
- St. Petersburg (Russia)
- Brussels (Belgium)
- Madrid (Spain)
As well as this, UK destinations which were in the trial (London Heathrow, London Gatwick, and London Stansted) will retain the ordering option.
This is both for outbound and inbound segments. for those who wish to order and have tickets, you can pre-order at https://www.emirates.com/english/experience/dining/meal-preorder/ and via the Manage My Booking tool.
The initiative will be rolled out across more global routes in the coming months. This service allows passengers in Business Class to preselect their main course between 14 days and 24 hours in advance of their flight departure, ensuring they get their preferred choice every time as well as helping to reduce food wastage.
Passengers will be able to browse the onboard menu on Emirates.com or on the Emirates app to choose from a selection of regionally inspired dishes with locally sourced ingredients, up to a fortnight before a flight. Business Class meals include a choice of chef-crafted dishes such as chocolate hazelnut pancakes with apricot compote and ricotta sour cream for breakfast, beef tenderloin with thyme jus, roasted potato wedges and steamed vegetables for lunch, and pan-fried salmon trout with saffron cream, blanched green beans, braised beetroot and polenta with spring onions for dinner.
Onboard the aircraft, the cabin crew will use digital devices to view the preordered selection and serve the passenger their choice of dish. Meal preordering is an addition to the existing suite of AI-enabled customer preference tracking data and cabin crew reports onboard Emirates, which facilitate menu planning, optimal food loading and waste minimisation.
Allowing choice, reducing waste
Whilst pre-departure food ordering is a significant benefit for the business class passenger, so they can guarantee the meal they want, the benefits for the airline in terms of only preparing and loading what is needed, as well as the analytical data this gives could be a lot more valuable – allowing the airline to focus on cost savings and delivering what is needed, rather than every single choice on the menu.
It’s interesting to see that it’s taken this long for Emirates to roll this out – but it seems to be rolling it out reasonably fast, with 15 more destinations in this second wave.
Expect to see more destinations featuring this option in the future.
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