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You are here: Home / Passenger Experience / Emirates unveils new Premium Economy and Economy Class amenity kits in collaboration with United for Wildlife

Emirates unveils new Premium Economy and Economy Class amenity kits in collaboration with United for Wildlife

11/10/2023 by Kevincm

It’s time for a new amenity kit – and it is Emirates this time unveiling the new kit for its  Premium Economy and Economy Class passengers.

a group of colorful bags and a toothbrush

These will be offered on long haul flights, which are now loaded onboard. The amenity kits have been designed in partnership with United for Wildlife, to highlight eight of the most endangered species on the planet.

The new amenity kit range will highlight Emirates’ longstanding partnership with United for Wildlife and commitment to raising awareness about endangered species, and the prevention of illegal trade of wildlife and wildlife products. The animals featured on the kit pouches and bookmarks are some of the most trafficked creatures in the world – the green sea turtle, African elephant, blue macaw,  gorilla, hammerhead shark, lion, pangolin, and the black rhino.

The new Emirates wildlife amenity kit pouches are reusable and made from washable kraft paper with bespoke art of the animals printed in non-toxic soy-based ink.

The contents include a selection of durable travel essentials made from materials that reduce the use of virgin plastic. The toothbrush is made from a combination of wheat straw and plastic, and the socks and eyeshades are made from recycled plastic, in this case, rPET (recycled polyethylene terephthalate). Emirates is also phasing earplugs back into the amenity kits at the end of the year – due to popular requests from customers.

In Quotes

David Fein, Co-Chair of United for Wildlife, said:

“The illegal wildlife trade is international organised crime that is driving many iconic species around the world towards extinction at an alarming rate. Airlines and other transport operators have a huge role to play in disrupting the traffickers’ supply chains. Emirates have consistently demonstrated leadership and commitment in tackling this global threat. We are delighted to see the new amenity kits from Emirates now onboard and hope that passengers find them informative and inspiring.”

Loaded on flights

With them being loaded on flights and ready to go, these will be offered to Emirates customers on long-haul services. The addition of earplugs will be a welcome boon too – especially if you need to isolate the world outside you as you try to get some sleep on these longer segments.

Whilst some airlines have done away with amenity kits like this in economy class, there is more than a place for them in the world – it’s welcoming to see some airline offer them as part of their passenger experience.


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Filed Under: Passenger Experience

Comments

  1. Lara S. says

    11/10/2023 at 10:14 am

    Neat! I’m flying Emirates first next week and wonder if I can beg one off the FA. It seems like a very gorgeous bag.

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