Emirates is pushing ahead with offering its Business Class passengers the option of pre-ordering their inflight meals.
This has now been expanded to 92 routes globally, with 30 new routes including Riyadh, Jeddah, Delhi, Mumbai and Kuala Lumpur offering the service from today.
More than 10,000 preorders have already been delivered on over 3,000 flights, and more than 600 meal preorders are made by Emirates customers daily.
The new service allows passengers in Business Class to preselect their main course between 14 days and 24 hours in advance of their flight departure, ensuring they get their preferred choice every time as well as helping to reduce food wastage.
Emirates has noted the most popular preorder dishes so far are pan-fried beef tenderloin with thyme jus, roasted new potato wedges and steamed asparagus, as well as the grilled beef tenderloin with creamy wild mushroom sauce, Kenya beans and potato gratin, and finally Suffolk roasted chicken with black garlic and potato fondant.
The most popular breakfast dish so far is cheddar cheese and chive omelette with creamy spinach, sauteed Portobello mushroom and roasted herbed tomato.
It’s amazing what people will order in the air.
For those who have the entitlement, you can preorder via Manage My Booking or via https://www.emirates.com/english/experience/dining/meal-preorder/.
Onboard the aircraft, the cabin crew will use Apple devices to view the preordered selection and serve the passenger their choice of dish.
Meal preordering is an addition to the existing suite of AI-enabled customer preference tracking data and cabin crew reports onboard Emirates, which facilitate menu planning, optimal food loading and waste minimization.
Expect further expansion
As a method of giving customers choice, pre-ordering meals is a great way to add personalisation to a product, whilst allowing the airline to reduce wastage and costs of uplifting meals that are never consumed aboard the aircraft.
With the processes to deliver this being perfected, it would make a lot of sense to expand the service across the Emirates network, once contracts and negotiations with outstations and suppliers have been agreed.
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